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Product Design and Branding

Down to essence.




Design is a communication tool.  We want it to convey ideas behind the creation, and capture the essence of its makings.     

The design process should start with the passive activities like observing and understanding the ideas and makings.  The preliminary/rough design is a simple reflection of what it is.  In the next step, we intentionally make a leap, sometimes illogical or intuitive, to make it more assertive, and simply more fun.

The successful end product should be utterly simple and clear, yet meaningful.

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